Nearly 3 years ago, Lucy-Anne Holmes started a petition with the sole aim to make The Sun drop the Page 3 feature from the paper. Page 3 has, since the 1970’s – shortly after Rupert Murdoch took charge of the paper – featured topless women accompanied by a short bio about the model in question, much to the detriment of women everywhere.
Fast-forward to 2015 and, after several long, hard years of campaigning, the unstoppable and indefatigable Ms Holmes and her campaign team finally claimed victory as sources in the Guardian and the Times – the Sun’s sister broadsheet newspaper – broke the news that the editorial team at The Sun were thinking about ‘quietly’ dropping the Page 3 feature. Twitter was whipped up into a frenzy, with many public figures like Sue Perkins and politicians tweeting to offer congratulations and well wishes to the team but alas, this on Thursday 22nd January, The Sun hit the newsstands with Page 3 exactly where it was before, with another bare-chested woman posing, under the header ‘We’ve had a mammory lapse’.
Page Three is a contentious issue in UK society at the moment, with vast swaths of the public opinion siding with the #NoMorePageThree Campaign, but still The Sun displays women as if they were decorations on a Christmas tree, instead of showing women for what they are in modern day society; full of interesting ideas and impressive careers – also as equal to men. Many high-profile figures and leading journalists, such as Marina Hyde (The Guardian), wrote rebuttals to the Sun following the reinstating of the long deemed sexist and misogynist feature, and the Independent ran a comment piece by Lucy-Anne Holmes in response to the Sun – you can read it here.
Although the Sun has publicly thanked the UK’s leading newspapers, it’s stablemate The Times included, for the free publicity in running with the Page 3 removal in the last news cycle but this method may prove short-lived; bringing back Page 3 is a further slap in the face for the women and men who have motioned for the removal of the feature and this act will only add fuel to the fire. It should be duly noted at this point that a post made through the #NoMorePageThree official Twitter channel stated that the campaign had received an extra 13,000 signatures on the day The Sun decided to restart the Page 3 feature; this impact speaks volumes of the public opinion towards the chain of events.
How long will Page 3 last? The list of those backing the removal grows significantly with each passing day, from cross-party support from MPs, to leading women’s rights charities such as Women’s Aid and the White Ribbon Campaign. It may only be a matter of time until those on the Editorial team at The Sun realise that their recent actions will detriment future sales projections, as this continues to be an issue subject to national debate and outcry.
If you wish to add your name to the petition to David Dinsmore, the Editor of the Sun tabloid, to remove Page 3 from the paper, visit Change.org